Kuro Neko — Lima & Cia Lda.Iberian market development
Building the commercial foundations for a trading card venture in Iberia
- Role
- Business Development Lead
- Period
- November 2025 – Present
- Where
- Braga, Portugal · Portugal and Spain
What comes next
Kuro Neko is in development. What follows is the order being worked to, not a schedule — opening dates are not public, and nothing here describes a partnership or an authorisation that has been publicly confirmed.
01
Underway
The commercial groundwork
Market and consumer research, competitor benchmarking, the five-year operating model, and the KPI and CRM structures the rest of it runs on.
02
Underway
The relationship network
Retail, institutional and industry contacts mapped across Portugal and Spain, and reaching into the UK, France and Switzerland. Every one of them in a pipeline with a stage, an owner and a follow-up date.
03
Underway
Audience and content
Short-form on TikTok and Instagram, long-form on YouTube. Building the audience before there is a shop for it to walk into is the cheapest thing on this list and the one with the longest lead time — the strongest posts have passed half a million views.
04
Next
Community and organised play
The grassroots layer: recurring play, a format calendar, and the people who turn up for it every week before there is anything to sell them.
05
In planning
Retail and e-commerce
Specialist retail alongside an online storefront, with the retailer onboarding and partner support programmes behind it.
06
In planning
The event ladder
From a weekly store night up to large-format regional activations, each rung sized so the one above it is a step rather than a leap.
Outcomes
- 2
- Core markets — Portugal and Spain
- 5-year
- Operating and performance model built
- 4
- Countries in the wider relationship network